Start Ups

Why do College Start-ups fail?

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Remember the orientation session when you were introduced to nearly 30 odd societies, each and everyone of them trying to portray the best of themselves just to grab your attention. Eventually as you settle down you tend to forget the most of them: they become invisible. Only a few out of that long list of societies appear to be working in “REAL”. Do you know the reason why?

Failure of a start-up/society can be due many reasons such as lack of team co-ordination, impractical concept, bad marketing strategy and failing to build upon an effective plan of succession.

“However beautiful the strategy, you should occasionally look at the results”

The ability to convey your idea to the target audience plays a very crucial role in the success of a start-up/society. A start-up/society can be based on a very good concept/idea but bad implementation and bad marketing strategy can lead to its failure. Also, if the founders of a society/start-up are self dependent i.e. if they don’t form a team and do much of the work by themselves, it usually results in frustration and irritation; eventually leading to boredom and lassitude.

“Actions are visible, though motives are secret.”

Aiming for fame, money, or another point in the resume is not wrong as long as it does not hinder the progress of a start-up/society. But once any of these points becomes the main motive of the start-up/society, the work starts getting affected bringing about its downfall.

“Coming together is a beginning. Keeping together is progress. Working together is success.”

Team – You need one for success of anything and everything. A loosely bound team can block all roads to success. A well-knit team not only gives you a helping hand but it also helps you in finding the rightful successor, who’ll carry the legacy forward. Many societies such as Car Fanatics, The Adrageous etc. have faced the problem of not being able to come up with a proper succession plan.

“The best things in life are unexpected – because there were no expectations.”

Expectations -The one thing that can make your world go upside down. Encountering them too early, or too late, both can be highly dangerous. Former will make you overconfident and will also bring a bit of arrogance in you that can eventually lead to failure of your start-up and the latter will bring hopelessness, frustration and will lower your confidence about the success of your idea.




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